D\u00fcnya genelinde alkols\u00fcz biraya olan ilgi her ge\u00e7en y\u0131l art\u0131yor. Uluslararas\u0131 analiz \u015firketi IWSR\u2019nin verilerine g\u00f6re, ge\u00e7en y\u0131l d\u00fcnyada alkols\u00fcz bira sat\u0131\u015flar\u0131 bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 9 oran\u0131nda art\u0131\u015f g\u00f6sterdi. Bu y\u00fckseli\u015f, alkols\u00fcz biray\u0131 k\u0131sa s\u00fcre i\u00e7inde ale tipi biralar\u0131n \u00f6n\u00fcne ta\u015f\u0131yarak, en \u00e7ok tercih edilen ikinci bira t\u00fcr\u00fc haline getirebilir.<\/p>\n
Restoran men\u00fclerinde art\u0131k s\u0131k\u00e7a yer bulan alkols\u00fcz biralar, \u00f6zellikle ge\u00e7en y\u0131lki Noel yemeklerinde rekor taleple kar\u015f\u0131la\u015ft\u0131. Danimarka merkezli Carlsberg Grubu da bu e\u011filimi net \u015fekilde hissediyor. \u015eirket, ge\u00e7en y\u0131l hacim baz\u0131nda alkols\u00fcz bira sat\u0131\u015flar\u0131nda %6\u2019l\u0131k bir b\u00fcy\u00fcme kaydetti\u011fini a\u00e7\u0131klad\u0131.<\/p>\n
Ancak bu y\u00fckseli\u015fe ra\u011fmen alkols\u00fcz biralar\u0131n toplam bira pazar\u0131ndaki pay\u0131 hen\u00fcz yaln\u0131zca y\u00fczde 2 seviyesinde. Lager tipi biralar \u2013ki buna pilsner ve klasik t\u00fcrler de dahil\u2013 h\u00e2len y\u00fczde 92’lik oranla a\u00e7\u0131k ara liderli\u011fini koruyor.<\/p>\n
IWSR, alkols\u00fcz biralar\u0131n y\u00fckseli\u015f trendinin devam edece\u011fini \u00f6ng\u00f6r\u00fcyor. \u015eirketin tahminlerine g\u00f6re 2029 y\u0131l\u0131na kadar alkols\u00fcz bira sat\u0131\u015flar\u0131 her y\u0131l ortalama y\u00fczde 8 artacak. \u00d6te yandan, ale tipi biralar\u0131n y\u0131ll\u0131k y\u00fczde 2 oran\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fayaca\u011f\u0131 belirtiliyor.<\/p>\n
Danimarka’n\u0131n devlet medya kurulu\u015fu DR’de yer alan habere g\u00f6re; ge\u00e7ti\u011fimiz hafta sonu d\u00fczenlenen yar\u0131\u015fmada \u00c5BEN bira fabrikas\u0131na ait “Y” isimli bira, Danimarka\u2019n\u0131n 2025 y\u0131l\u0131 en iyi alkols\u00fcz biras\u0131 se\u00e7ildi. \u00dclke genelinden 29 farkl\u0131 bira \u00fcreticisinin g\u00f6nderdi\u011fi 58 \u00e7e\u015fit alkols\u00fcz bira aras\u0131ndan se\u00e7ilen “Y”, bu alanda artan kaliteyi ve \u00e7e\u015fitlili\u011fi g\u00f6zler \u00f6n\u00fcne serdi.<\/p>\n
Yar\u0131\u015fman\u0131n organizat\u00f6rlerinden biri olan Danske \u00d8lentusiaster (Danimarka Bira Tutkunlar\u0131 Derne\u011fi), alkols\u00fcz biralar\u0131n art\u0131k bira d\u00fcnyas\u0131nda s\u0131radan bir alternatif de\u011fil, ciddi bir kategori haline geldi\u011fini vurgulad\u0131.<\/p>\n
Final j\u00fcrisinde yer alan uluslararas\u0131 bira hakemi Carsten Berthelsen \u015fu ifadeleri kulland\u0131: IWSR raporuna g\u00f6re, alkols\u00fcz biraya artan ilginin ba\u015fl\u0131ca nedenlerinden biri, t\u00fcketicilerin alkol kullan\u0131m\u0131n\u0131 azaltma e\u011filiminde olmas\u0131. \u00d6zellikle 1997\u20132012 y\u0131llar\u0131 aras\u0131nda do\u011fan Z Ku\u015fa\u011f\u0131, \u00f6nceki ku\u015faklara k\u0131yasla daha az alkol t\u00fcketiyor.<\/p>\n Bu ku\u015fak aras\u0131nda yayg\u0131nla\u015fan “sober curious” (ay\u0131kl\u0131\u011f\u0131 merak eden) ak\u0131m\u0131, bireylerin bilin\u00e7li bir \u015fekilde alkol t\u00fcketimini s\u0131n\u0131rland\u0131rmak istemelerine i\u015faret ediyor. Bu da alkols\u00fcz biralar\u0131n neden y\u00fckseli\u015fe ge\u00e7ti\u011fini a\u00e7\u0131klayan \u00f6nemli bir sosyal trend olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":" Son veriler, d\u00fcnya \u00e7ap\u0131nda alkols\u00fcz bira sat\u0131\u015flar\u0131n\u0131n bir y\u0131lda y\u00fczde 9 artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u00d6zellikle gen\u00e7 nesil aras\u0131nda yayg\u0131nla\u015fan bu trend, alkols\u00fcz biray\u0131 \u00f6nde gelen bira t\u00fcrleri aras\u0131na ta\u015f\u0131yor.<\/p>\n","protected":false},"author":6,"featured_media":925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"3","parallax":"1","fullscreen":"1","layout":"no-sidebar-narrow","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"hide","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"custom","post_date_format_custom":"j F Y l - H:i","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"no-crop","single_post_gallery_size":"crop-715"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0","subtitle":"Son veriler, d\u00fcnya \u00e7ap\u0131nda alkols\u00fcz bira sat\u0131\u015flar\u0131n\u0131n bir y\u0131lda y\u00fczde 9 artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u00d6zellikle gen\u00e7 nesil aras\u0131nda yayg\u0131nla\u015fan bu trend, alkols\u00fcz biray\u0131 \u00f6nde gelen bira t\u00fcrleri aras\u0131na ta\u015f\u0131yor."},"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[131],"tags":[],"class_list":["post-924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yasam"],"_links":{"self":[{"href":"https:\/\/www.haberler24.tr\/tr-tr\/wp-json\/wp\/v2\/posts\/924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.haberler24.tr\/tr-tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.haberler24.tr\/tr-tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.haberler24.tr\/tr-tr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haberler24.tr\/tr-tr\/wp-json\/wp\/v2\/comments?post=924"}],"version-history":[{"count":1,"href":"https:\/\/www.haberler24.tr\/tr-tr\/wp-json\/wp\/v2\/posts\/924\/revisions"}],"predecessor-version":[{"id":926,"href":"https:\/\/www.haberler24.tr\/tr-tr\/wp-json\/wp\/v2\/posts\/924\/revisions\/926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.haberler24.tr\/tr-tr\/wp-json\/wp\/v2\/media\/925"}],"wp:attachment":[{"href":"https:\/\/www.haberler24.tr\/tr-tr\/wp-json\/wp\/v2\/media?parent=924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.haberler24.tr\/tr-tr\/wp-json\/wp\/v2\/categories?post=924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.haberler24.tr\/tr-tr\/wp-json\/wp\/v2\/tags?post=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
“Alkols\u00fcz bira alan\u0131nda ger\u00e7ekten \u00e7ok \u015fey oluyor. Bu y\u0131l \u00e7ok \u00e7e\u015fitli ve kaliteli \u00fcr\u00fcnler vard\u0131. Karar vermek kolay olmad\u0131.”<\/em><\/p>\nGen\u00e7ler Alkol T\u00fcketimini Azalt\u0131yor<\/strong><\/h3>\n